Whirlpool Corporation is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers.
The proposed campaign launch imagines a possible future for Whirlpool Appliances apropos the sustainability of the environment and to counter climate change. The big idea for the campaign is the use of a renewable energy source: hydropower.
The campaign's key visuals aim to be compelling, powerful, and revolutionary and to be the face of how the industry will change forever.
Deliverables: Campaign, Graphic Design (Key Visuals), 3D Product Design and Renders
