The new logo focuses on the “pixels as building blocks” concept, in which the pixels are treated as building blocks or as the foundation for image and design composition, which is highly relevant to what Pixel True provides as a company. This gives the target audience a concrete connection to the logo and the design services.

With that in mind, the elements of the logo are made to be mainly squares, staying true to the commonly known fact that pixels are square-shaped. These squares form the shape of the letter p, for “pixel”. The negative space forms the illusion of a stylized lowercase t, for the word “true”.

The new main colors (shades of yellow, blue, and red) are an homage to the primary colors, the foundation and source of all colors, much like pixels to digital image and design. The colors, however, are still tied to the original palette.